Job Details

  • Title: Social Media Coordinator
  • Code: RCI-12495
  • Location: Newark New Jersey (NJ) 07101
  • Posted Date: 11/08/2019
  • Duration: 5 Months
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  Job Description

  • Corporate, digital storytelling is critical to maintaining a strong brand reputation.
  • This role is responsible for planning, implementing and monitoring company's social media strategy and corporate storytelling across all social media networks (Facebook, Twitter, LinkedIn, Energize! blog, You Tube, etc.), including specific advocacy sites (NJ Needs Nuclear, etc.)
  • Posting/tweeting daily, ensuring consistency of messages across multiple networks, monitoring relevant conversations and responding accordingly.
  • Executes the digital advertising program on owned social media sites (Facebook, Twitter, LinkedIn, etc.).
Required Qualifications, Competencies, Education or Experience:
  • Bachelor’s degree in Social Media, Communications, Marketing or other related field, plus a minimum of 3 years related work experience
  • Minimum one year working in a social media role executing strategy, posting/tweeting daily, two-way communications with customers and reporting/analyzing
  • Great story teller
  • Confident, strategic thinker
  • Excellent written and verbal communication skills
  • Strong creativity, attention to detail and high organizational skills
  • Comfort working with executive stakeholders
  • Understanding of social media and digital strategy
  • Ability to coordinate multiple projects at one time, in a fast turnaround environment
  • Understanding of social media employee advocacy programs
  • Understanding of digital marketing solutions including: digital advertising, web and mobile sites, social media, SEO & SEM, digital media, and analytics
  • Understanding of analysis and evaluation of social media campaigns and advertising, and translating and reporting on the results
  • Experience with online monitoring and measurement platforms, including Facebook Insights, YouTube Insights, Twitter analytics, LinkedIn analytics, Google Analytics, as well as publishing tools such as Sprinklr, WordPress
Desired Qualifications, Competencies, Education or Experience:
  • Sprinklr certified
  • WordPress