About Rangam

Self-Promotion Isn't Necessarily Bad (And How To Do It Well)

July 15, 2019

Most parents tell their kids that it's uncouth to brag. However, when it comes to designing marketing and branding strategies, a moderate indulgence in self-promotion isn't entirely a bad idea. While there are no one-size-fits-all rules, we've found out four that work in most scenarios: 1. Build a great product or service, and let your customers do all the talking. Great brands are driven by customers and their experiences. Word-of-mouth marketing is still the most powerful medium to establish trust with both existing and new customers. If your product or service is better than your competitors', you can rest assured your customers will talk about it more than you'll ever have to. Quality is still the best marketing plan. 2. Share helpful information about your industry and market trends. The ickiest thing about self-promotion is that it's often pushy. Any kind of ... View Post

Five Lessons That Failure Teaches

July 11, 2019

Do we highlight our trials, tribulations, and setbacks with the same amount of passion that we expend when celebrating our successes, Not so much. Success comes with a sweet-sounding ringtone, whereas failure is almost always in silent (and sometimes, desperate) mode. Failure, no matter how much it hurts, is an important part of life. Failure is a great teacher. It's like nature's chisel which chips away at the excesses, strips down the ego, and molds and shapes us. There isn't a ... View Post

Remembering the League of Extraordinary Women

May 17, 2019

          They waited. As their husbands fought a debatable war, they waited. The battle ended, they waited. Recognition came, a bit too late,and they still waited. During the long years of theVietnam War, many American pilots were shot down in North Vietnam, and weretaken as prisoners of war (POW) or were reported missing in action (MIA). Theirwives sought information about their husbands from various government departments.Go home and ... View Post

Being Sensitive to People on the Autism Spectrum

April 30, 2019

Autism spectrum disorders affect the way a person?s bodyand brain work. People with autism may have trouble speaking or communicatingin a social situation. Nearly 30% of individuals on the spectrum are nonverbal.They often don?t communicate as much as others do; are sensitive to noise, light,and textures; and may prefer to sit quietly in a corner. However, these traits don?t undermine the fact that peopleon the spectrum are capable, passionate, intelligent, and honest. The onus is onthe ... View Post

Whether or Not to Disclose Autism at Work

April 24, 2019

From filling out lengthy application forms to mustering up confidence for an interview, job hunting can be stressful. It can be a little more stressful for people with autism as they are faced with the perennial dilemma of whether or not to disclose their diagnosis. Most experts say that disclosing autism in the workplace is entirely a personal decision, based on the candidate's needs and preferences. A differently-abled worker may face stigma if they disclose. Eminent sociologist Erving ... View Post