About Rangam

Recruitment Marketing: Nurturing Passive Talent

November 12, 2018

Recruitment marketing is not a new term in human resource (HR) management. It is the tactics and strategy used by a company to source, manage, and train passive talent before they apply for a job.Take the marketing route to passive talent acquisition.Professional recruiters of today think like marketers and consider potential candidates as customers. This involves generating awareness, confidence, and trust and engaging them in the organization?s brand that is designed to cast a wider net among potential talent pools. The talent out there may or may not be looking for a new job. When such a marketing campaign is running effectively, candidates that are passively searching for better opportunities tend to remember the company.  Imprinting of a brand name in the minds of passive talent is what makes recruitment marketing work. Attract talent through a meaningful online and ... View Post

Big Data to Predictive Analytics: The Future of Human Resources

October 03, 2018

Everyone in the world of tech seems to be talking about big data. But what exactly is big data, and why is it useful to businesses? In today's world of information overload, it is imperative that businesses analyze extremely large data sets (big data) to extrapolate patterns, trends, and correlations to predict future performance and growth. The use of big data helps an organization make more informed business decisions. Closely related to big data is predictive analytics that provides insights ... View Post