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Big Data to Predictive Analytics: The Future of Human Resources

October 03, 2018

Everyone in the world of tech seems to be talking about big data. But what exactly is big data, and why is it useful to businesses? In today's world of information overload, it is imperative that businesses analyze extremely large data sets (big data) to extrapolate patterns, trends, and correlations to predict future performance and growth. The use of big data helps an organization make more informed business decisions. Closely related to big data is predictive analytics that provides insights and actionable intelligence. With time, the use of predictive analytics has now started to show up in verticals that impact the overall operations of an organization.Human Resource Management (HRM) is a vital arm of any business. They manage the entire lifecycle of an employee, from talent acquisition and training to performance evaluation and upskilling. The nature of the interaction between HR ... View Post

Recruitment Marketing: Nurturing Passive Talent

November 12, 2018

Recruitment marketing is not a new term in human resource (HR) management. It is the tactics and strategy used by a company to source, manage, and train passive talent before they apply for a job.Take the marketing route to passive talent acquisition.Professional recruiters of today think like marketers and consider potential candidates as customers. This involves generating awareness, confidence, and trust and engaging them in the organization?s brand that is designed to cast a wider net among ... View Post